Release & marketing

Tim Lucas

Lardani's trademark style was, like all popular things, widely imitated. A company called Diamante e Grisanti, for example, used his techniques to create the trailer and main title sequence for Mario Bava's Hatchet for the Honeymoon in 1969. And you can also see his influence in pop artist Guy Peellaert's main titles for Alain Jessua's The Killing Game. Eugenio Lardani died in Rome on May 15, 1986, at the age of only 61.

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Tim Lucas

When For a Few Dollars More was released a few months later, the poster read, The man with no name is back. The man in black is waiting. It's the second motion picture of its kind. It won't be the last. Another kept promise. Curiously, the advertising for The Good, the Bad, and the Ugly played down the relationship between the three pictures with this tagline, For three men, the Civil War wasn't hell. It was practice.

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Tim Lucas

When The Good, the Bad, and the Ugly was first released to U.S. theaters in December 1967, it opened in many theaters on Christmas Day and became a smash success, considerably more profitable than the first two dollars films had been. It ultimately earned $25.1 million in its first release, which is close to $184 million in today's currency.

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Harry decided that she was entitled to screen credit for the work she'd done. The poster artwork for Dr. No featured for the first time the now famous 007 logo with the seven forming the handle of a handgun. Don Smolin, who supervised the advertising campaigns on many of the Bond films of the 1960s, recalls the campaign for Dr. No. The guy who started all that was Dave Chasman with, you know, with Mitch Hooks' painting, I think.

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Tim Lucas

exhilarating, such a daring stylistic advance over anything in the first film, and thrilling not only for Morricone's inspired frissons of sound, but in part because it confirms something that we won't actually learn for another couple of hours. Leone shows Mortimer and Manco occupying the same or at least similar space, and then he proceeds to contrast the laughing eyes of El Indio on the poster with Mortimer's pleasured bloodthirst as he identifies his next quarry.

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And I said, whoa, look at this. Criswell. Directed by Ed, you know, directed by, written by Ed Wood, who I knew Ed Wood was at this time. I think Ed Wood's name was on the poster, wasn't it? I don't know. I never saw the, I never saw the one sheet. I'm looking at what they're, oh, the one sheet. No, it's not on there. Oh, that's great. No, just Criswell and a bevy of beautiful girls. All right. But it seemed like something I should definitely see. Yeah.

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