Long read
Understanding Studio Notes and Audience Feedback
How filmmakers identify the problem before deciding what to change
- Citations
- 8 citations
- Commentaries cited
- 5 commentaries
- Approximate length
- ~1,200 words
Feedback often proposes a change before identifying the problem. A request for more action may express uncertainty about an ending. A request for another joke may reflect a scene that feels slow. Filmmakers need to understand the concern before deciding whether the suggested change will help.
These five commentaries describe notes that clarified a premise, screenings that exposed problems with timing and dialogue, and disagreements that the filmmakers resolved in different ways.
§1 Separate the concern from the proposed change
Near the end of The Fellowship of the Ring, the studio worried that audiences would find the story unsatisfying without a major action moment for Frodo. The filmmakers considered that request despite their reservations.
Well, what happened was initially we had a studio note. They were really worried about the closure of the story and whether the film would be satisfying to an audience, you know, if it didn't have some kind of big action moment for Frodo. And so we promised to go away and have a think about it and we wrote something which, you know, we didn't feel wonderful about but we thought maybe they're right. We didn't know...
The concern was whether the ending would satisfy the audience. An action scene was one proposed response. Those are separate questions: a filmmaker can reject the suggested scene while still examining whether the ending works.
This distinction is useful whenever feedback specifies a change. Ask what the viewer found confusing, unconvincing, or unsatisfying, then consider which changes would address that experience.
§2 Make the premise clear
The Mike and Dave Need Wedding Dates commentary recalls a studio suggestion to repeat the phrase “nice girls.” The phrase explains both what the men have been asked to do and how the women intend to present themselves.
Nice girls was actually, um, an early studio note. I remember the studio coming in and saying like, "We feel like we just need to say, like, 'Let's push the nice girls angle.' We should have the boys get told they need to bring nice girls. And the girls need to look like nice girls."
The repetition gives the audience a clear explanation of the deception before the plot becomes more complicated.
And it really worked. We ended up taking that and hitting that. And it's one of those great notes that really helps simplify and clarify a thing and everyone gets exactly what we're doing. So that's why you hear "nice girls" a couple of times.
Here, the filmmakers credit the note with making the premise easier to understand. The change was small and specific enough to assess in the film.
§3 Use a screening to identify what is not working
Jonathan Lynn describes a declaration of love in The Whole Nine Yards that survived writing, filming, and the first edit. Seeing it with an audience made him realize it came too early in the relationship.
Jonathan Lynn
This is the only scene in which we made substantial changes after our first test screening. In the original script, Oz, towards the end of the scene, made a long declaration of love to Cynthia. We had never questioned this, but when we saw it with an audience, we realized that it happened too soon. It was only his second meeting with her.
The team shortened and restructured the scene. A later screening produced a substantially better response.
Jonathan Lynn
We chopped big pieces out of the scene and recut it and restructured it a little. And the scores in the test screening went up enormously to such an extent that it was clear that the film was going to be a hit. It was very satisfying for us to have seen the problem, diagnosed it correctly, and as always, afterwards you think, why didn't we see it first?
Lynn’s phrase “diagnosed it correctly” identifies the work between receiving feedback and making a useful revision. The filmmakers had to decide why the scene failed before they could fix it.
The Mission: Impossible - Dead Reckoning Part One commentary describes a similar problem involving four lines of dialogue. The team noticed after a screening that Benji did not have his usual appeal. Tom Cruise identified lines that were distancing the audience from the character.
It actually has, it's counterintentional. It actually alienates you from the character. And there were about four lines of dialogue and after the first test screening, Tom picked them out. We noticed that Benji wasn't resonating the way he usually does.
Both accounts describe a specific cause that could be changed in the edit. They suggest questions more useful than a general verdict on a scene: Is the relationship developing too quickly? Is a line changing how the audience understands the character? Has necessary information arrived too late?
§4 Recognize what evidence can settle
The studio questioned Ron Perlman’s casting in Alien 4. After seeing the first day’s footage, its representatives accepted the choice.
The studio were a little bit worried about Ron Perlman. They appreciated the guy, but they weren't sure it was the right guy for the character. By luck, it was the first day of shooting and they saw the dailies. They came to see me on the stage and they told me "You're right. He is perfect."
The performance supplied something the earlier discussion lacked: an opportunity to see the actor in the role.
A later disagreement concerned shots in the alien nest sequence. The commentary recalls Sigourney Weaver’s objection to removing the scene and a preference for its romantic quality over another action scene.
I remember the studio wanted to - do you remember? - cut one or two of them. These shots? - Yeah. I called Sigourney and she said "If they want to cut this scene I won't make the promotion." And we kept it. With the music it's pretty nice. Kind of romantic, though, isn't it? - Yeah. I made that instead of another action scene. I prefer this kind of poetry.
That decision involved the kind of scene the filmmakers wanted to include. Footage can resolve uncertainty about a performance, but it cannot make every disagreement about a film’s priorities disappear.
§5 Decide what the feedback supports
A useful review separates three things:
- The experience: what the viewer found confusing, slow, unconvincing, or effective.
- The explanation: why the viewer thinks that happened.
- The proposed change: what the viewer wants the filmmakers to do.
The experience is worth examining. The explanation needs testing. The proposed change is one option among others.
These commentaries show several possible responses: repeat a phrase, remove dialogue, shorten a declaration, demonstrate a casting choice, or retain a scene after considering an objection. The decision depends on the particular problem and what the film would gain or lose by changing it.
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Commentaries cited